Leadership Board
Chairman & Managing Director
Dr. Hamada Abu Al Enein
Dr. Hamada Abu Al Enein (often spelled Abou Elenin or Abu El-Enein) is a prominent Egyptian businessman and investor in the hospitality and tourism sectors. He is best known as the Chairman and founder of the Sharm Dreams Group for Tourism Investment, a leading real estate and hospitality company in Egypt. Key details about his professional footprint include: • Sharm Dreams Group: As the head of the group, he has been instrumental in developing mega-tourism projects, luxury hotels, and resorts in primary coastal destinations like Sharm El-Sheikh and Marsa Alam. • Industry Leadership: Beyond managing his corporate portfolio, he serves as a leading expert in the Egyptian tourism sector. He is the Chairman of the Marsa Alam Association for Tourism Investment, where he actively works alongside other investors and authorities to tackle infrastructure challenges and promote regional tourism growth. • Sector Advocacy: He is frequently featured in regional business media and economic forums, offering strategic outlooks on Egyptian tourism, hospitality management, and national economic policies.
40+ yearsEssam Abouda
Chief Executive Officer
Veteran hotelier with over 40 years of global hospitality experience, including a distinguished 37-year tenure with Hilton Worldwide. Oversaw the operations of more than 40 hotels and led a development pipeline of 50 additional properties across Europe, the Middle East, Africa, and the Indian Ocean. Held full leadership responsibility for key regions, including Africa, France, Geneva, Saudi Arabia, the Arabian Peninsula, Eastern Europe, Russia, and Turkey. Based in major international hubs such as South Africa, Paris, Dubai, and Vienna. Following Hilton, he served as senior vice president of hospitality at DAMAC Properties in Dubai, leading the group's hospitality expansion. Pivotal in launching and managing iconic luxury properties such as Waldorf Astoria Dubai, Conrad Istanbul, Hilton Paris, and Hilton Seychelles. Holds a bachelor's degree in hotel management from Cairo and completed executive education at IMD Lausanne. Bilingual in Arabic and English; holds dual Egyptian-Italian nationality.
30+ yearsKhaled F. Soliman
Chief Operating Officer
Khaled Soliman is a visionary, results-driven executive whose extensive leadership in the hospitality industry has elevated teams, guest experiences, and business performance across Egypt's top resorts and hotels. With over 30 years' management experience, Khaled has held senior roles at Sharm Dreams Holding, Serenity Hotels & Resorts, and Jaz Hotels & Resorts, as well as over 13 years with Marriott International. His expertise spans food & beverage operations, P&L optimization, strategic planning, and multi-site leadership. As Chief Operating Officer of Sharm Dreams Holding, he drives operational excellence and business strategy for the group. Previously, as CEO of Serenity Hotels & Resorts Egypt, he consistently led teams to deliver superior results. Khaled's impact includes managing complex operations, launching and turning around hotels, raising service standards, and driving growth in locations across the Red Sea, Hurghada, South Sinai, and beyond.
40+ yearsIsmail Sirry
Cluster General Manager
Accomplished hotelier with over four decades of leadership experience in international hospitality, including 20 years with Sheraton Hotels & Resorts, where I led operations across Egypt and Saudi Arabia. Successfully opened and managed landmark properties, including Conrad Makkah, Hilton Suites Makkah, and Conrad Cairo. Known for leading complex pre-opening and turnaround operations in iconic locations such as Makkah, Jeddah, Madinah, and the Red Sea. Held senior roles including Cluster GM for Hilton Marsa Alam, Old Palace Sahl Hasheesh, and Lodge Abu Dabab. Demonstrated expertise in owner relations, brand alignment, and operational excellence. Recognized with multiple awards, including TripAdvisor Excellence, Hilton Honors Champion, and Conrad SALT Global Leader. Educated in business administration at Cairo University and hotel management at Cornell University. Fluent in Arabic and English.
38 yearsMagdy Youssef Saad Beshara
Chief Technical Officer
Over 38 years of experience in the hospitality sector, with 34 years in executive engineering roles. Led engineering operations for Hilton Worldwide across 42 operating hotels and 66 in the pipeline across KSA, Egypt, the Levant, and North Africa. Previously held senior engineering leadership roles with Fairmont, Starwood, Movenpick, and Marriott, covering construction, pre-opening, handovers, major/minor projects, and preventive maintenance. Extensive experience in planning, budgeting, energy management, safety, audits, and contract supervision. Trained in multiple countries and certified in systems including AutoCAD, Six Sigma, fire alarm, and induction systems. Holder of a BSc in Electrical Engineering (Communications) from Zagazig University. Fluent in Arabic and English. Member of the Egyptian Engineers Syndicate and ASHRAE.
30+ yearsNader Sobhi
Regional Director of Finance — Hotels
With over three decades of hands-on financial leadership, he brings a proven track record in hotel finance and operations. His tenure with Hilton International and multiple senior roles underscore a depth of expertise in multi-property management. Strategic and detail-oriented, he excels in complex reporting compliance, and shared service environments across the region. His influence spans financial transformation for 16+ properties. Enabling teams to deliver results under challenging conditions. He has guided finance teams through pre-opening and transitions, demonstrating versatility in both growth and turnaround scenarios. Known for adopting advanced financial systems and best practices, he ensures precision and operational excellence at every level. An accomplished communicator fluent in Arabic and English, he builds trust across stakeholders and multicultural teams. His commitment to innovation and continuous improvement makes him a cornerstone of Sharm Dreams Group's success.
30+ yearsAbdel Rahman Saleh
Regional Director of Finance — Corporate
Finance leader with over 30 years of experience in the hospitality industry across Egypt, the GCC, and Iraq. Currently overseeing the financial operations of eight hotel properties under Sharm Dreams Group, including Hilton Marsa Alam, Old Palace Sahl Hasheesh, Iberotel Borg El Arab, and Dreams Resort Sharm El Sheikh. Held senior finance roles with global brands such as Hyatt, Rotana, Marriott, Sonesta, and Mövenpick. Prior roles include Cluster Director of Finance, Financial Controller, and Director of Finance across both operator-managed and owner-driven portfolios. Demonstrated strength in hotel openings, owner-operator relations, financial planning, systems implementation, and team leadership. Certified Hospitality Department Trainer and trained in profitability strategies, selection skills, and leadership programs across multiple international platforms. Holds a Bachelor's degree in Commerce – Accounting from Cairo University and a Bachelor of Arts in Archaeology from Tanta University. Fluent in Arabic and English.
30+ yearsAmgad El Nemr
Corporate Director of Culinary Operations
With over 30 years of global culinary expertise, he has directed the culinary vision of top hotels and resorts, excelling in kitchen design, food safety, and multi-brand innovation across Egypt and the region. He has led pre-openings, renovations, and new concept launches with leading brands such as Marriott, Ritz-Carlton, and Movenpick. Renowned for building strong culinary teams, he implements HACCP standards and effective cost controls. A master of multi-cuisine production and high-volume banqueting, he creates memorable dining experiences tailored to each brand. His creative vision and operational rigor ensure consistently high standards. Certified as a World Master Chef and a board member of the Egyptian Chefs Association, he holds advanced culinary diplomas from Egypt and the UK. Fluent in Arabic and English, his impact is felt in every kitchen he leads and every guest he serves.
20+ yearsHaidy Magdy
Director of Business Development
A hospitality leader with over 20 years of experience, she specializes in commercial strategy, hotel operations, and revenue optimization. Currently leads business development for Sharm Dreams Group's diverse resort portfolio. Her experience spans roles like Director of Operations at Old Palace Sahl Hasheesh and Commercial Director at Hilton Hurghada Plaza, overseeing sales, marketing, and revenue. She has a proven track record in driving hotel performance and leading high-impact teams. Career highlights include pre-opening leadership, business repositioning during COVID-19, and delivering revenue growth through innovative sales and digital marketing. Known for hands-on leadership and strong stakeholder relations, she holds a bachelor's in mass communication and multiple industry certifications. Fluent in Arabic and English, she consistently advances the success of Sharm Dreams Group. Her vision and execution define her as a trusted industry leader.
25+ yearsHaytham Metwally
Regional Director of Information Technology
Technology leader with over 25 years of experience in IT infrastructure, hotel systems, cybersecurity, and digital transformation. Since 2007, he has led the IT function for Sharm Dreams Group, overseeing the deployment and integration of enterprise-level systems across multiple hotel properties. Played a key role in implementing core platforms, ensuring secure and scalable infrastructure aligned with operational needs. Haytham has a proven track record in supporting pre-opening setups, multi-property integrations, and systems governance. His extensive experience includes managing global hotel brands like Hilton and Marriott. Before his tenure at Sharm Dreams Group, Haytham held technical leadership roles at Leaders Co., Office Automation, and Bana Co., gaining deep hands-on expertise in systems development, vendor management, CCTV, and network security. Holds a bachelor's degree in computer programming and is fluent in Arabic and English. Haytham is recognized for his strong leadership, problem-solving abilities, and commitment to advancing technology in hospitality environments.